Archive for » December, 2008 «

Friday, December 12th, 2008 | Author: Debbie Horovitch

CREATING WIN-WIN JVs & PARTICIPATING IN COMMUNITY OUTREACH HELPS SECURE CREATIVE SUPPORT SYSTEMS FOR YOUR SME THROUGH HARD TIMES

What a great way to reach out to the local community and generate a personalized showcase of your best work - gives me all sorts of ideas for my soon-to-be business!

Spider host’s recent press release outlines the how the contest winner will be selected - sounds to me like the business who can demonstrate an “astounding transformation” opportunity for their selection & judging panel (and no, I’m not suggesting you trash your website just to win the contest!):

Wall Street Journal Weekend Market Watch posts Spiderhost Worst Website Press Release:

Contestants in the Orlando area can enter athttp://www.spiderhost.com/crappiestwebsite; those in the Tampa Bay area can enter at http://www.jallanstudios.com/crappiestwebsite. Spiderhost will pick one winner from the Orlando market; J Allan Studios will pick one from the Tampa market.

“There really aren’t too many restrictions,” says Dale Frohman, Spiderhost’s president and the contest’s creator. “We know not everyone can afford a world-class website, so this is our way making it accessible for a couple Florida businesses.”
Spiderhost also offers another treat - a really relevant, well-designed blog Spiderhost presents: “IT Horror Stories” which serves to engage potential customers - a great example in execution of a business marketing keeping their blog purpose and strategy in mind through execution and content theme, executed in an inventive format.  
I’m looking online for success observation & measurement stats on the strategy!
Wednesday, December 03rd, 2008 | Author: Debbie Horovitch

 [YOUR] DIRECTOR OF MARKETING BLOG

 RANKS #16 IN FACEBOOK TOP 50 SMALL BUSINESS BLOGS

The [Your] Director of Marketing Blog Network page actually ranks #16 in the Top 50 of facebook small business blogs, and I couldn’t be more thrilled.  If you’re clicking through and are a regular facebook user, please be sure to click on and join my [Your] Director of Marketing networked blog on facebook.

 

Currently, the Top 5 “NetworkedBlogs” in the small business category are:

  1. Just For Small Business - Real life “how to” tips for small business owners
  2. mirrormirror - Moving from London to Seattle. Bringing up a business and little girl. Trying to live happily ever after. I write about my design inspirations, the trials and tribulations of running my online shop, life in the US, doing up our funny old craftsman house, cooking, knitting and photography
  3. The Moutray Chronicles - I created this blog to keep my friends and family updated on events and issues of relevance to Charlotte and me. As this blog has evolved, it has focused heavily on my professional activities, especially in terms of my research on small business and entrepreneurship.
  4. Forever Always Events
  5. Competeability Trainer and Coach - Brian Panichelle helps small businesses to compete in a big business world.

The NetworkedBlogs application makes integrating your blog and facebook activities a breeze and I’m all for efficiency in my time for the business!  Also, it’s just so easy for people to chat with their friends about your blog (good or bad), when they’re reading it from inside of facebook.

From your readers’ perspective, those who are on facebook might appreciate the ease of receiving your content in a convenient place, facebook.  (where it is almost too convenient for them to chat to their friends about your blog, good or bad)

Want to get your own blog on NetworkedBlogs on facebook?

Tuesday, December 02nd, 2008 | Author: Debbie Horovitch

Content only, these ads make me LAUGH!  Especially Ludacris and Tommy Lee trying to one up each other environmentally - who do you think wins in this contest?

Did you notice the bright green grassy floors, both in the bank and diner?  A nice touch!

Tuesday, December 02nd, 2008 | Author: Debbie Horovitch

Makes me smile to see recognizable brands embracing and encouraging sustainability in consumers, from a different perspective, and packaging it in a positive, lighthearted message

GE Ecomagination 60-second commercial with sound

GE also hosts a well-designed website outlining their public activities and activities surrounding environmental issues in their business.  The function of the website is easy to use, engaging and informative - with lots of new ideas on how GE is attempting to lead environmental stewardship and maintain a profitable company.  Great info to keep in mind when you consider purchasing products for your small business or home, from light bulbs to washer/dryers.