HOW WEB 2.0 PUBLICITY (HARO) CAN HELP YOU FIND A JOB OR PROMOTE YOUR BUSINESS
Early in my blogging days, I blogged about Peter Shankman’s new project, HARO (”Everyone’s An Expert At Something”), which brings regular people & business owners together with journalists looking for specific people to feature/include in stories they’re working on. At the time of my 1st YDM blog post on HARO, I didn’t really believe it would work, and I thought I would get tired of the 3 times daily emails… Reporters pay for including requests in Peter’s emails, for everyone else, it’s free! Be sure to read and follow the important terms, so that you don’t find yourself blacklisted by the service for grabbing reporter contacts or sending unsolicited press releases. That would be bad.
What is good is Peter’s encouragement that if you feel like you should be paying to contribute to his project, you should simply make a donation to a local animal shelter and continue to further the good Karma.
After shooting off a quick note to a reporter Peter had identified as looking for stories about how people are job hunting in the weeks following the start of the economic crisis (late October 2008), I quickly forgot about HARO and moved on to tackle other Web 2.0 projects.
Recently though, someone in my industy found me on Facebook and asked how I managed to get mentioned on MSN, and I had to go looking for the article, by Google-ing myself! As it turns out my quick note to the reporter was picked up by multiple blogs and job hunting websites for my initiative in deciding to take “the bull by the horns” and develop an in-depth knowledge of Web 2.0 & Social Media for integrating into agency brand campaigns.
This is also a great example of how a little bit of online publicity can mushroom on its own, from one media mention/quote to many other blogs and articles.
“I wanted to gain a deeper understanding of Web 2.0 as it relates to my industry,” explains Debbie Horovitch, a marketing and media specialist. She decided to start a blog and use its content as a virtual calling card, where she can show readers what she’s learned.
“The results of my efforts are online for all potential employers. They can see that I am a self-starter, and understand business trends, opportunities and needs.”
Even last month, bloggers writing about job hunting in the new economy have seen some of the articles and continued to mention me by name, further helping establish my Web 2.0 calling card.
- The Zen of Blog “The New Media Way to Job-Search“
- Financial Matters by Vik Dulat “Start a blog and land a job“
- Wibo’s Weblog “Start your own blog“
Saturday, 21. February 2009
http://yourdirectorofmarketing.com/?p=29
Sunday, 22. February 2009
One big mistake in your otherwise great article - It’s totally free to post and to read. Reporters don’t pay. Sources don’t pay. No one does.
Monday, 23. February 2009
I don’t know much about HARO but I can say for sure that maintaining a blog is one hell of a lot easier if you’ve got multiple contributors.
Saturday, 28. February 2009
Thanks for letting me know about the correction, Peter!
Wednesday, 11. March 2009
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