For at least a few years, marketers have been talking about “integration” - instead of buying obvious advertising, we’ll find ways to integrate our client products, promotions and messages in with TV & Radio shows, magazine articles and more.
At the same time, a growing trend that was sparked by reality TV and then supercharged with easy YouTube videos is people getting their own few minutes of fame, and even if they don’t get a lot of views - its still nice that we have easy access to broadcast ourselves to the world.
Now Disney has taken it a step further with this promotional video that is almost impossible to resist and spreading across the internet at lightening speed, all while promoting Disney vacation packages, parks & merchandise. It’s brilliant, and according to reports from the author of Secrets of Social Media Marketing, Paul Gillin, the promotion paid for itself in approx 18&1/2 hours.
It really is hard to resist - be sure to watch to the end & listen for Goofy~
Want it? You can have it too - spread the Disney love~
Saturday, 16. May 2009
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