Who is [Your] Director of Marketing?
- The best blogging techniques.
- How to get traffic to your blog.
- How to turn your blog into money.
- Debbie Horovitch
- 416-276-8927
- debbie@yourdirectorofmarketing.com
I’m evaluating a multi-media course on blogging from the folks at Simpleology. For a while, they’re letting you snag it for free if you post about it on your blog.
It covers:
I’ll let you know what I think once I’ve had a chance to check it out. Meanwhile, go grab yours while it’s still free.
10+ years Toronto advertising industry, experiences including:
- 10 years Toronto ad agency media department planning & buying
- 2 years media sales, outdoor and search engine B2B
Is my budget too big?
My experience has included strategizing promotions, media campaigns and launches for clients including Visa Canada Association, Ontario Tourism, Lexus Automobiles, Rogers Communications, Globe & Mail Newspaper, Yokohama Tires, Mercury Marine, Gillette, Duracell, Subaru Forester, Fisherman’s Friend, NGK Spark Plugs, National Citizens Coalition and many more. I recently estimated that over the last 12 years, I have been responsible for negotiating and placing $365,000,000 worth of media for those clients.
Is my budget to small?
Well, I started negotiating community newspapers at 20 or 30 cents/line in 1996, on campaigns that were $1,500.00. Recently, my smallest campaign negotiated was a radio campaign and promotion in Brandon, Manitoba for a store opening (I was here, not there) for a total budget of $3,500.00. So yes, I know there is really no budget too small, and over the years have even learned that sometimes, zero budget is OK, too.
I’m quite proud of my negotiating skills and find that negotiating ad space rates is in the top 2 of my absolute favorite activities.
The other is developing strategic campaigns and business partnerships, that make smart use of your available business resources today.
What types of advertising media have I included?
When it right for the client’s need, almost all of them. I’ve planned, researched, negotiated and purchased campaigns that included & often combined use of:
- online
- TV
- Radio
- Out of Home
- Newspapers
- Magazines
- Flyers
- Door Cards
- Pizza Boxes
- TTC subway screens
- postcards
- coffee sleeves, etc.
At times, I’ve even worked on the other side of the negotiation, selling advertising space on Toronto’s GO Trains, to ad agency planners and large clients.
My B2B sales experience includes the well-hearted, creative entrepreneurs who taught me to be green at RedToronto.com and The Red Pages, where I was an account rep for ad space online and in print, to every type of Toronto entrepreneur, professional, small and large business owner (like any local business directory). My nickname there was “fruit basket” because I loved Edible Arrangements and had sent them a basket. RedToronto.com had previously been a client on the GO Trains.
I’m sure I’ve worked with many of my readers in the past (at agencies, as media reps or my clients), and I’d like to invite you to join in and contribute to our conversation; what info, insights or learning can you offer that can help new small business owners make sure that they’re well-prepared to take advantage of marketing opportunities as they start up?
The readers here are our (ad agency and media) potential clients tomorrow, if we offer them affordable access to our wealth of knowledge and experience.
Want to know more?
Email or call Debbie Horovitch today: debbie@yourdirectorofmarketing.com or call 416-276-8927