Seth Godin is so excellent.  His blog is really valuable to me; it gets me regularly questioning everything I’ve thought about marketing and advertising, customer service and corporate communications.  

Here’s a quick video interview with Seth from T.E.D. conference (who wouldn’t want to be there?)

Seth is honest when he says he responds to everyone who emails him - before I knew what a big name he is in marketing I took exception to the tone I thought was inferred in an early blog post (early in my following him), and I responded!  By Email!  And he responded back personally.  I’m almost embarrassed now.  ;  )

This was a HUGE lesson for me in how I conduct business and represent myself online, that it is like having a one-on-one conversation, in the most public forum in the world.

That’s a big change of thinking for me, after years of mass media buying on behalf of top-tier brands.

Ultimately, Seth is changing the way we all think, as his message infiltrates agency folks (like me) and our clients, and eventually their advertising strategies & tactics, which in turn affects the business model & execution of all our ‘branded’ communication forms like newspapers, TV, radio, etc.

I’m on Twitter, a lot.  Why?  So that I can be the most knowledgeable on behalf of my clients & readers on how Twitter may be an effective way to start/contribute to developing your Tribe of close contacts.

Leave comments here, but talk to me publicly on Twitter, please! Click here:  @Debbie_h2o

Want help on Twitter? All the Twitter experts are there; just ask.  Want a quick, free survey for your business?  Just ask; your Twitter followers will answer.